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Fuels Marketing ambition is to help make life easier for customers on the
move, and so the product offer is wide ranging and delivers real value. There
is high quality fuel as well as outlets delivering convenient products and
services – all this through the well-known Esso and Mobil retail networks of
more than 350 service stations across Egypt. The business portfolio leverages
globally common and consistently applied processes, marketing programs and
best practices to enhance overall business performance.
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| Quality Fuels
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To ensure driving satisfaction, there are stringent quality control procedures
to protect the fuels at every step of the distribution process – from when it
is received from EGPC* until it reaches the customers at the pump.
Apart from Retail, Fuels Marketing also has a significant presence in
commercial fuels businesses serving industrial and wholesale clients in
addition to Aviation and Marine.
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| Innovation in Convenience
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A chain of convenience stores located at key Esso and Mobil retail sites in
and around Cairo, called ‘On the Run’ have been
successfully introduced to the Egyptian market. Globally, ExxonMobil has
opened more than 1000 "On the Run" stores and in so doing has accommodated the
needs of different cultures, markets and consumers, while sharing a common
concept and worldwide expertise.
"On the Run"
offers fast service, fresh quality products including fast food, pastries,
beverages, and convenience items in a friendly atmosphere.
The ‘fast, fresh and friendly’ offer has helped redefine the convenience store
experience and is a perfect example of how we as a brand enhance the life of
our customers on the move.
* EGPC= Egyptian
General Petroleum Corp.
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